Apple and OpenAI Updates + The Faceless Shorts Workflow

Apple and OpenAI Unveil New AI Features

At WWDC 2025, Apple introduced a short list of AI upgrades, staying focused on practical tools.

FaceTime, Messages, and phone calls are getting live translation, while screenshots will now trigger visual recognition—letting users pull context or search from what’s on-screen.

Shortcuts gets smarter too, with AI-generated actions, and the Apple Watch adds a "Workout Buddy" that gives real-time voice coaching.

Meanwhile, OpenAI rolled out a major update to ChatGPT’s voice mode.

Paid users can now hold full conversations with more natural speech and persistent live translation—once you ask it to translate, it keeps going until you say stop.

The update makes ChatGPT feel more like a true voice assistant, though some users are raising concerns about limited multitasking and accessibility issues.

Both companies seem to be leaning into useful AI over flashy gimmicks, aiming for features people will actually use.

What This Means for Us Entrepreneurs

We’re entering a phase where the tech no longer needs to impress—it just needs to perform.

The tools are finally catching up to how we actually work: fast, mobile, and often solo.

This also means the playing field is leveling.

You don’t need a big team or deep pockets to operate like one.

With smarter AI baked into devices and apps we already use, the edge now comes from how creatively you apply them.

It’s not about chasing every new tool—it’s about spotting the quiet shifts and building systems around them before everyone else does.

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🧠 This Week’s Practical Use Case

These days, it’s all about short-form content.

If you’re building an audience but don’t want to be on camera, AI tools have made it easier than ever to produce scroll-stopping videos in minutes.

No filming. No editing timeline. No burnout.

This 3-step AI workflow takes you from raw idea to polished, tested content—with each tool doing a specific job the others can’t.

It’s built for creators, solopreneurs, and digital product marketers who want visibility without complexity.

Here’s how to create faceless Shorts that are fast to make, easy to scale, and backed by data:

Step 1: Turn Text into Video

Tool: aicut

aicut transforms your script into a ready-to-post short video. It handles visuals, voiceover, captions, and timing in one clean output.

✅ Converts plain text into full video
✅ Includes captions, music, visuals, and formatting
✅ Supports branded styles and faceless formats

👉 Why you need this: It removes the need for cameras, editors, or production software. Just plug in your message and go.

Step 2: Create Multiple Variants

Tool: Cliplama

Cliplama takes your base video and instantly generates multiple versions with different footage, pacing, and transitions—so you can test what works.

✅ Generates 3–10 versions per clip
✅ Includes different visuals, effects, and sounds
✅ Great for A/B testing or platform-specific edits

👉 Why you need this: Scaling content doesn’t mean repeating yourself. Cliplama gives you variety without extra effort.

Step 3: Track Performance and Improve

Tool: Shortimize

Shortimize gives you real analytics on what’s working with your Shorts. Upload your videos or link your channel to spot patterns and optimize future posts.

✅ Tracks viewer engagement and scroll-stopping power
✅ Compares your content to viral benchmarks
✅ Surfaces best-performing edits and trends

👉 Why you need this: You don’t need to guess. Shortimize shows you what’s driving views—so you can double down on the right stuff.

Sidenote: here are a few more newsletters you’ll want to follow in the space.