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ChatGPT 4.5, Claude 3.7, and AI Tools to Outsmart Competition

New AI upgrades, smarter workflows, and practical tools to keep your online business one step ahead of competitors.

Author

Brooks Conkle
March 04, 2025 • Estimated Reading Time: 5 minutes

In partnership with

This week, we're diving into major AI updates: ChatGPT 4.5 and Claude 3.7 Sonnet, and how they'll change the way you run your online biz.

Plus, a powerful AI workflow to ethically spy on your competitors and beat them at their own game—without breaking a sweat.

Let's jump in! 🚀

🔥 This Week’s Top Industry News

Two major AI updates just launched, and here's why they matter for your business:

ChatGPT 4.5: More Accuracy, Less Noise

  • Dramatically fewer mistakes ("hallucinations" dropped from 61.8% to 37.1%).

  • Ideal for quickly creating reliable content, emails, and customer interactions.

  • Available to ChatGPT Pro users ($200/month). Steep, but worth it?

Claude 3.7 Sonnet: Strategic AI for Complex Tasks

  • New "Hybrid Reasoning" with instant answers and deep-dive analysis modes.

  • Perfect for complex jobs like finance, coding, and market analysis.

  • Available via Claude's API, Amazon Bedrock, and Google's Vertex AI.

Why Entrepreneurs Should Care

Both updates let you produce smarter content and make strategic decisions faster. Less time correcting AI errors, more time growing your business.

Ready to upgrade your AI toolkit?

Now, a quick word from our ad network sponsor…

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🧠 This Week’s Practical Use Case

Okay, real talk: almost every business has competition.


Whether you’re selling handmade unicorn slippers, custom candles, or digital marketing courses, someone else is probably out there doing it quicker, cheaper, or with a little extra sparkle.


But don’t sweat it!

This week, we’re sharing an AI-powered workflow that helps you spy (ethically, of course) on your competitors and stay a step ahead.

Step 1: Spy (Smartly) with Lebesgue

First things first—meet Lebesgue.


It’s like hiring a private investigator for your competitors' ads, but way less shady.

Lebesgue shows you exactly what Facebook and Google ads your competitors run, how well they perform, and where they're spending their money.

Ever wonder why your competitor’s vegan chocolate ad does so well?


Lebesgue tells you they’re winning because they target "health-conscious millennials."

Boom—you’ve got your angle.

Step 2: Level Up Your Content Game with Yahini

Next up, Yahini steps in to make sense of all that intel.


It scans your competitor’s websites, blogs, and SEO keywords.


Then it points out exactly what your competitors are doing right—and where they totally missed the boat.

For example, maybe your biggest competitor forgot to write about "gluten-free vegan chocolate."


Now, Yahini just handed you a golden opportunity to grab that audience.

Step 3: Dominate Social Media with Predis.ai

Now, let’s talk social.


You’ve got great intel, awesome keywords—time to turn it all into killer posts.


Predis.ai takes the guesswork out of social media.


It uses AI to create social posts based on your competitor insights and predicts exactly how they’ll perform.

No more "posting and hoping."


Predis.ai lets you confidently hit "publish," knowing your content is laser-focused and ready to win.

Sidenote: here are a few more newsletters you’ll want to follow in the space.

Why This Works

AI doesn’t just make competitor research faster—it gives you the kind of insights you’d never uncover on your own.

Here’s why it’s a game-changer:

Guesswork costs money – Relying on intuition alone can waste marketing budgets fast. AI spots exactly what’s working for your competitors so you invest smarter and get more bang for your buck.

Trends don’t wait for manual research – By the time you manually track competitors, the trend might already be stale. AI instantly highlights shifts in strategy, helping you respond immediately and stay ahead.

Context is everything – Raw data is useless without context. AI doesn’t just gather info—it connects dots between competitors' ads, content, and audience behaviors, giving you a clear strategy instead of random tactics.

This isn’t just about keeping tabs on your rivals—it’s about outsmarting them consistently, with way less effort.

Let’s face it: Unless you’re inventing flying cars, competition is fierce out there. And when the stakes are high, winning means playing smarter—not harder.

So, what’s your take? Have you tested AI for competitor research yet, or is this the nudge you needed?

Hit reply and tell us! Catch ya next week for more AI magic!