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Gemini Adds Depth, Meta Adds Sight + Build a Brand That Sticks
Google and Meta just leveled up their AI—Gemini for workflows, Meta for vision—plus a stack to help you build a brand that sticks.

AI’s getting sharper this week—Gemini’s thinking in workflows, Meta’s seeing in 3D.
But the real win? A tool stack that helps your brand sound human, look good, and actually land.

Gemini Gets Smarter, Meta Goes 3D
Google and Meta just made quiet-but-powerful moves in AI—and they’re worth being on your radar.
At Google I/O, we got a peek at Gemini 2.5 Pro (I/O Edition)—a preview version tuned for developers.
It’s better at understanding video, smarter with UI and code, and built for “agentic workflows” (aka letting AI handle more steps for you).
It’s still in early access, but clearly aimed at taking on more complex, multi-part tasks.
Then there’s Gemini 2.0 Flash—a lean, fast model built for speed.
It now does native image generation, better text rendering, and even smarter watermark handling. It swaps out messy AI edits with Google’s SynthID label instead.
Over at Meta, things got visual. They launched a new Perception Language Model, designed to understand what’s happening in photos and videos—like detecting specific actions at a specific time.
Think video analysis meets Q&A.
They also dropped Locate 3D, a model for object localization in physical space. It helps robots understand and navigate 3D environments with way more precision.
Big picture: Google’s focused on boosting workflows and UI, while Meta’s building vision-first tools with robotics in mind.
Both are quietly dialing up what AI can see and do next.
What This Means for Us Entrepreneurs
It really matters for us to track where AI models are headed—especially how they handle tasks we’d normally spend hours doing.
Here’s why:
Google’s Gemini updates are leaning into automation.
They’re fine-tuning models to handle workflows, interpret UI, and generate assets like code or video summaries.
That’s not “someday” tech. It’s right now, and it’s meant to take real work off your plate.
Meta’s moves? They’re about visibility.
Their new models can describe what’s happening in a video or locate objects in 3D space.
That unlocks new use cases—like content analysis, better product tagging, or even helping AI agents move through real environments.
This isn’t just “better models.” It’s a shift toward agentic tools—AIs that can take action for us, not just give answers.
The risk? Getting caught up in the hype and adding complexity where simplicity would’ve worked better.
The takeaway? Focus on outcomes.
If a model helps you do more of what actually grows your business—great. If it just looks cool but adds steps? Move on.
Use AI that works with you, not around you.
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🧠 This Week’s Practical Use Case
Sharing your backstory is easy (and necessary).
Crafting one that sparks trust and curiosity? That takes intention.
This 3-step AI stack helps you shape a brand narrative that feels human—
and gives people a reason to remember, relate, and come back.
From research to writing to design—here’s how to shape a story that travels:
Step 1: Uncover What Matters
Tool: Perplexity
Perplexity acts like your personal research assistant. It scans sources, identifies themes, and surfaces angles you might’ve missed—fast.
✅ Pulls relevant, up-to-date info on your niche
✅ Great for scanning how others are telling similar stories
✅ Helps you find language your audience already uses
👉 Why you need this: Good stories start with truth. This gives you the raw material to build something honest and sharp. gets your product pitch out of your head and into a clean, compelling format—fast.
Step 2: Shape the Story
Tool: ChatGPT
Once you’ve got your raw insights, use good ol’ ChatGPT to turn them into a brand story that hits. Think origin blurbs, founder bios, elevator pitches, or even the first line of your About page.
✅ Writes in your tone—or the one you want to grow into
✅ Refines drafts with structure, pacing, and voice
✅ Perfect for personal stories, brand missions, or launch copy
👉 Why you need this: Most people ramble. This helps you tighten your story until it clicks.
Step 3: Visualize the Vibe
Tool: Ideogram
Ideogram helps you turn story highlights into bold, shareable visuals. Great for reinforcing key points with text-forward design that feels polished and intentional.
✅ Creates branded quote cards, headlines, and typographic visuals
✅ Works well for social posts, decks, or media kits
✅ Style options fit clean, modern brands
👉 Why you need this: The right visual lets people see your message—and stop scrolling long enough to hear it.
Sidenote: here are a few more newsletters you’ll want to follow in the space.
Why This Works
Most founders treat storytelling like decoration.
They layer it on after the product is done—something to make it sound better, look better, feel “complete.”
But the best brand stories don’t follow the build.
They shape it.
This stack makes your story foundational, not cosmetic.
You’re gathering proof before you build a narrative
✨ Perplexity isn’t just for research—it’s for noticing what others miss. You’re spotting patterns in how people talk, where brands fall short, and what emotional language actually lands. That gives your story context, not just polish.
You’re creating voice, not just copy
✨ ChatGPT becomes a tool for tone-mapping. It helps you find that line between professional and personal, founder and friend. When the tone feels right, people believe the message faster—because it sounds like it came from someone, not somewhere.
You’re designing artifacts people remember
✨ Ideogram helps you pull out story beats and anchor them visually. Think of them like brand “moments”—the quote someone highlights, the slide they screenshot, the post they save. Storytelling becomes something people carry with them.
Story isn't what you write after the product is done.
It’s what makes the product matter in the first place.
And when you get it right, people don’t just understand what you do.
They feel why it exists.
Got a favorite stack for telling your brand story better?
Hit reply—we’re always collecting the good ones. See you next week! 🎤📣