The AI Edge in Emails

AI-powered emails, X’s Grok, and a next-gen robot.

Author

Brooks Conkle
February 25, 2025 • Estimated Reading Time: 6 minutes

In partnership with

This week, we’re looking at a powerful way eCommerce store owners can use AI to boost sales without extra effort.

Plus, a hidden feature on X that most people are ignoring (but shouldn’t) and a new robot that feels straight out of a sci-fi flick.

Let’s dive in! 🌊

🔥 This Week’s Top Industry News

🚀 The Most Underrated Button on X? The Grok Button

If you’re on X and not using the Grok button, you’re missing out.

It’s like having an AI fact-checker and research assistant built right into the platform.

Need quick context?

Want to verify a claim?

Grok does it without making you leave the app.

With so much noise online, this is a game-changer. Try it and see how much smarter your scrolling gets.

👉 Have you used it yet?

Reply and let me know what you think!

🤖 Helix: A Step Closer to iRobot?

Remember iRobot—where robots handled chores, deliveries, even made meals?

Figure Robotics’ new bot, Helix, feels like an early version of that future.

Unlike typical robots with stiff, pre-programmed moves, Helix adapts in real time—balancing, shifting weight, and reacting to its surroundings.

That’s a big deal.

It means we’re moving toward robots that can actually work in homes, warehouses, or public spaces.

We’re not at iRobot levels yet (no AI rebellions), but maybe… let’s be a bit nicer to these things, eh?

Watch this cool demo:

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🧠 This Week’s Practical Use Case

Running an eCommerce store? Then you know email marketing is key.

But blasting out the same message to everyone? That’s a waste.

AI can help you send the right emails to the right people at the right time.

More opens, more clicks, more sales—without the manual work.

Here’s how to use AI to make your email marketing smarter and more profitable.

1. Let AI Segment Your Audience

Stop guessing who wants what. ActiveCampaign AI sorts your customers based on behavior, purchases, and interests. Now, you can send the right email to the right person.
👉 Check it out here

2. Write Emails That Feel Personal

No more boring, generic emails. Klynk uses AI to craft messages that sound like they were written just for your customer. More clicks, more sales.
👉 Try Klynk

3. Send Emails at the Perfect Time

Timing is everything. ActiveCampaign AI figures out when each customer is most likely to open and read your email. No more guessing.

Use AI to work smarter, not harder. Better emails = more sales. 🚀

Sidenote: here are a few more newsletters you’ll want to follow in the space.

Why This Works

AI doesn’t just make email marketing easier—it makes it smarter.

Here’s why it’s a game-changer:

  • Humans can’t scale personalization – Manually tracking every customer’s behavior is impossible. AI processes massive amounts of data instantly and adjusts in real-time.

  • It turns passive data into action – You already have data on what customers click, buy, and ignore. AI transforms that into targeted messaging that actually converts.

  • Predictive power beats reactive marketing – Instead of reacting to what customers do, AI predicts what they’ll want next. That’s the difference between chasing sales and generating them effortlessly.

This isn’t just about saving time—it’s about competing at a higher level with better results and less manual work.

And, let’s be real, we need all the help we can get!

Unless you’re selling super unique products, you probably have a lot of competition out there!

And in a crowded market, the brands that win are the ones that connect best with their customers.

So, what’s your take? Are you using AI to personalize your marketing, or is this your push to start? Hit reply and let us know!

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Catch ya next week for more AI innovations!